How Shopify Agencies Can Boost Client Revenue with 404 Error Solutions

For Shopify agencies, ensuring that their clients’ online stores run smoothly and efficiently is a top priority. Yet, many Shopify agencies overlook a critical aspect that significantly impacts both customer experience and revenue: fixing 404 errors. Or at best, they fix issues after the fact, long after the site visitor has gone. These errors, often dismissed as minor technical glitches, can cause serious revenue loss. A staggering 74% of visitors who land on a 404 error page give up and never return, resulting in lost sales and missed opportunities for conversion. For Shopify agencies, helping clients resolve these issues isn’t just good customer service—it’s a revenue-boosting strategy.

In this post, we’ll explore how Shopify agencies can leverage 404 error solutions to improve client conversions, introduce NotFoundBot as a powerful Shopify app for agencies, and explain how participating in Shopify affiliate programs like NotFoundBot’s can create additional revenue streams for agencies.

The Importance of Fixing 404 Errors for Shopify Clients

404 errors are common across all websites, but they can be particularly detrimental to eCommerce stores. For Shopify merchants, each visitor who encounters a broken link represents a potential lost sale. Customers arriving at dead-end pages typically have little patience for navigating back or trying new searches—they simply leave.

Imagine this scenario: A visitor clicks on a product link from a Google search result or a social media post, only to land on a 404 error page. Frustrated, they exit the site and find the product on a competitor’s store instead. That sale is not only lost, but it may be gone for good as that customer has now found a new go-to store.

Here’s why fixing 404 errors should be a top priority for Shopify agencies:

• Enhanced User Experience: Visitors landing on error pages feel disconnected from the browsing experience. Fixing these errors keeps the user journey smooth, resulting in higher engagement and satisfaction.
• Improved SEO Rankings: Search engines penalize websites with frequent 404 errors by lowering their rankings through lost link equity. Fixing broken links ensures your clients’ sites remain SEO-friendly and visible in search results.
• Revenue Recovery: Shopify stores lose potential revenue every time a visitor leaves due to a 404 error. Fixing these errors keeps customers on the site and increases the chances of converting that traffic into sales.

Introducing NotFoundBot: A Shopify App for Shopify Agencies

The good news is that solving the 404 error problem for your clients doesn’t have to be a manual or time-consuming process. NotFoundBot, a powerful Shopify app for agencies, offers an easy-to-implement solution designed specifically to tackle 404 errors and improve customer retention.

How NotFoundBot Works:

NotFoundBot is an advanced AI-driven tool that automatically redirects visitors who land on a 404 error page to the most relevant page on the website. The app identifies the visitor’s intent based on several factors, such as the referrer URL and past visitor behavior, and directs them accordingly. This can either happen via:

• Auto-Redirects: If NotFoundBot is confident about the visitor’s intent, it redirects them instantly to the intended page without them ever seeing a 404 error​​.
  
• Assisted Redirects: If the intent isn’t entirely clear, visitors are presented with helpful suggestions, or they can engage with an AI-driven chatbot to find the correct page or product​​.
  
• 404 Alerts: Most agencies resolve 404 errors periodically, long after the damage was done. NotFoundBot provides agencies real time alerts so that problematic URL’s can be address immediately.

This process ensures that lost visitors are recaptured and given another chance to make a purchase, turning potential losses into profitable outcomes. For Shopify agencies, this means more satisfied clients and better revenue performance. Many Shopify Stores using NotFoundBot experience better than a 1000% ROI on their investment in the app, via recovered sales.

Read the NotFoundBot Case Study on how a Shopify Store that averages
40k sessions per month recovered $2000 in lost sales in a single week.

The Financial Benefits of 404 Error Solutions for Shopify Agencies

Beyond improving your clients’ websites, there’s a financial incentive for Shopify agencies to offer 404 error solutions. By solving their clients’ 404 problems in real time, agencies can add value to their services, differentiate themselves from competitors, and boost client satisfaction. Additionally, participating in Shopify affiliate programs, such as NotFoundBot’s, can unlock new revenue streams for your agency.

Why Should Agencies Offer 404 Error Solutions?

1. Increased Client Retention: Clients who see a tangible improvement in their website’s performance and revenue will be more likely to continue working with you for future projects. Fixing critical pain points like 404 errors creates trust and demonstrates your agency’s ability to drive results.
2. Enhanced Service Offering: By addressing 404 errors, agencies can offer a more comprehensive package to Shopify merchants. This is a relatively simple fix that can yield significant results, making it an attractive service addition.
3. Earn Passive Income via Affiliate Programs: Shopify agencies can earn passive income by referring clients to apps like NotFoundBot through their affiliate programs. For every referral that leads to a paid subscription, agencies can earn up to 30% in net recurring revenue​. The more stores an agency refers, the greater the lifetime commissions they can earn.

Leveraging NotFoundBot’s Shopify Affiliate Program

For agencies looking to expand their service offerings and tap into recurring revenue streams, NotFoundBot’s Shopify affiliate program is an excellent opportunity. Agencies that sign up as affiliates can earn commissions by referring Shopify stores to use NotFoundBot.

How the Affiliate Program Works:

1. Sign Up as a Partner: Agencies can easily sign up for the NotFoundBot affiliate program. Once registered, you’ll receive a unique referral code and URL​.
2. Share with Clients: Recommend NotFoundBot to your clients, using your referral code when installing the app on their Shopify store. You can also promote it on your website, social media, or other channels that attract eCommerce business owners.
3. Earn Recurring Revenue: Each time a client subscribes to NotFoundBot, you earn a commission. Commissions are paid monthly for the life of the subscription, meaning you can generate consistent, passive income from your referrals​.

Affiliate Earnings Breakdown:

• 20% commission on net monthly subscription revenue up to $5,000
• 25% commission on revenue between $5,000 and $15,000
• 30% commission on revenue exceeding $15,000​

By helping Shopify merchants address their 404 errors and recover lost sales, you’re not only helping your clients succeed but also creating a lucrative revenue stream for your agency. It’s a win-win-win-win!

How to Get Started with 404 Error Solutions for Shopify Clients

Implementing 404 error solutions with NotFoundBot is straightforward and beneficial for both your clients and your agency. Here’s how to get started:

1. Become an Affiliate Partner: Sign up for the NotFoundBot Affiliate partner program, the process takes a few seconds!
2. Install NotFoundBot: One you become a partner, installing NotFoundBot into a client store easy quick and easy. Integrating NotFoundBot with a Shopify store takes just a few minutes. The app seamlessly works within the Shopify dashboard, making it easy for you and/or your clients to monitor 404 errors, redirects, and more​​.
3. Analyze Your Clients’ Sites for 404 Errors: First, review best practices for 404 error handling. Then conduct a site audit to identify broken links and 404 errors. NotFoundBot offers free turnkey 404 error analytics that automatically track and report these errors, giving you a comprehensive view of problem areas​.
4. Monitor and Optimize: Once NotFoundBot is in place, you can track how many visitors are being redirected and how much revenue is being recovered. You can further optimize your clients’ sites by using the analytics provided to fix permanent broken links and improve overall site navigation​.

Conclusion: A Win-Win for Shopify Agencies and Clients

Shopify agencies that help clients fix 404 errors are not only providing a valuable service but also directly contributing to increased conversions and revenue. With NotFoundBot, agencies can implement 404 error solutions for clients easily and effectively. Furthermore, by joining Shopify affiliate programs like NotFoundBot’s, agencies can turn their expertise into a recurring revenue stream.

By keeping visitors on their clients’ sites and converting lost traffic into sales, agencies boost their clients’ revenue and grow their own business through affiliate commissions. It’s a win-win for everyone involved—clients, visitors, and the agency itself.

If you’re ready to start boosting your clients’ revenue and earn recurring commissions, consider offering 404 error solutions with NotFoundBot today!